2023
Meridian Capital
Rebuilding trust in personal investing for a fintech challenger that wanted numbers to feel human, not intimidating.
FINTECH
BRANDING
WEB
DASHBOARD
A behind-the-scenes look at the brand system, dashboards, and tools we built to demystify investing.
Scope of work
Branding / Web Design / Dashboard
Timeline
14 Weeks
Client
Meridian Capital
A behind-the-scenes look at the brand system, dashboards, and tools we built to demystify investing.
A behind-the-scenes look at the brand system, dashboards, and onboarding tools we built through user research, financial modeling, and a disciplined design system. A behind-the-scenes look at the brand system, dashboards, and onboarding tools we built through user research, financial modeling, and a disciplined design system.
Our team rebuilt the platform around one clear idea: investing should feel like clarity, not chaos. We designed a portfolio dashboard, onboarding flow, and brand identity that helped Meridian turn intimidating spreadsheets into confident financial decisions.
The system paired sober restraint with moments of encouragement, giving the platform a sharper way to explain risk, celebrate progress, and stay trustworthy across every screen.
Increase in first-week deposits
Reduction in support tickets
Owen Castellano
Head of Product, Meridian Capital
“They made our numbers feel like progress instead of pressure.”
A behind-the-scenes look at the brand system, dashboards, and onboarding tools we built through user research, financial modeling, and a disciplined design system. A behind-the-scenes look at the brand system, dashboards, and onboarding tools we built through user research, financial modeling, and a disciplined design system.
A behind-the-scenes look at the brand system, dashboards, and onboarding tools we built through user research and a disciplined design system.
A clearer product language helped Meridian move from spreadsheet anxiety to a platform investors actually trust.
hanifa
AGENCY
TESTIMONIAL
We love to design o'er here.
We help brands build clear identities, strong visuals, and digital experiences that feel easy to trust.
Lena Brooks
— Creative Lead
The identity work felt clean, thoughtful, and easy to use across our website and campaigns.
