2022
Salt & Fennel
Crafting a warmer identity for a neighborhood kitchen that wanted every plate, menu, and room to feel like home.
CULINARY
IDENTITY
INTERIOR
A look at the menus, packaging, and dining room details we shaped for a neighborhood kitchen.
Scope of work
Identity / Interior / Print
Timeline
8 Weeks
Client
Salt & Fennel
A look at the menus, packaging, and dining room details we shaped for a neighborhood kitchen.
A look at the menus, packaging, and dining room details we shaped through chef interviews, seasonal tastings, and a warm tactile visual system. A look at the menus, packaging, and dining room details we shaped through chef interviews, seasonal tastings, and a warm tactile visual system.
Our team rebuilt the dining experience around one clear idea: food should feel like a story worth savoring. We designed a menu system, packaging line, and signage that helped Salt & Fennel turn a simple neighborhood spot into a destination.
The system balanced rustic warmth with editorial precision, giving the kitchen a sharper way to welcome guests, explain seasonal dishes, and stay memorable across every table.
Increase in weekend reservations
Growth in repeat diners
Giulia Marchetti
Owner & Head Chef, Salt & Fennel
“They gave our food a voice guests remember long after the meal.”
A look at the menus, packaging, and dining room details we shaped through chef interviews, seasonal tastings, and a warm tactile visual system. A look at the menus, packaging, and dining room details we shaped through chef interviews, seasonal tastings, and a warm tactile visual system.
A look at the menus, packaging, and dining room details we shaped through chef interviews and a warm tactile visual system.
A clearer identity helped Salt & Fennel move from a hidden gem to a table people plan their week around.
hanifa
AGENCY
TESTIMONIAL
We love to design o'er here.
We help brands build clear identities, strong visuals, and digital experiences that feel easy to trust.
Lena Brooks
— Creative Lead
The identity work felt clean, thoughtful, and easy to use across our website and campaigns.
